Business Proposal for Weichert Realtors to Enter the International Term Paper

Business Proposal for Weichert Realtors to Enter the International Market - Term Paper Example As a result, the company has developed a wide array of services, which focuses on providing a high level of convenience to the customers with the process of buying their dream shelters of the future. The company’s broad mix of product and service offerings comprises of the processes of buying, selling, arranging for open houses, mortgage processes. The company, by maintaining a dedicated team of housing experts focuses on the process of providing solutions to mortgage issues, as well as providing housing recommendation and advices to the customers (Weichert.com). Talking about the company’s area of operations, it can be said that the company is currently focused on providing operations to key markets in the United States. The company in all their business related affair handling focuses on the process of giving high importance to their customers. With the passing of time, the real estate company Weichert Realtors has focused on the process of providing high level of cus tomer satisfaction to the consumers. As of today, the company has become a major player in the housing segment and has developed a high level of expertise for representing the best homes in the community. The company through the process of conducting their highly popular home marketing programs has achieved a great deal of success in the process of being able to get identified by the customers in the fastest and quickest manner. Global Real Estate Market The real estate market around the world has been through a tremendous amount of growth phase in the early part of this decade. The growth phased continued till the subprime crisis in the United States in the year 2008 triggered a tremendous global slowdown which led to a significant amount of reduction in the growth rate of this sector all over the world. In an effort to tackle the global recession, banks all over the world increased their lending and interest rates, thereby making large amount commercial loans costlier than before. Also, the companies around the world focused on achieving significant cost reduction, thereby slowing or delaying their large scale investments as well as laying off extra staff from their payrolls for the purpose of attaining sustainable growth rate at that time. However, with the easing of pressures in relation to the global crisis, the real estate market around the world started to regain its luster. Talking in terms of market capitalization, the global real estate industry achieved a growth of over 2.5% and reached a capitalization value of around $544 billion in the year 2011. As of the data gathered in the recent times, Europe dominates the real estate market around the globe, with around 36%, followed closely by America at 35% market share. The real estate market comprises of around 20% of the entire global real estate market, while the rest of world comprises of the remaining 9% (â€Å"Prestige MLS Luxury Real Estate†, 13). Talking in a more specific manner, it can b e said that the there are a wide range of demand based factors that significantly influence the individual real estate demand in various parts of the world. In the cities like Paris and Moscow, the main factor that pushes the demand for the real estate market is the lifestyle and prestige related needs of the masses. In terms of cities of the Asia Pacific region like Singapore, Hong Kong and Mumbai, the demand is triggered in regards to investment needs of the mass