Business Plan Essay Example | Topics and Well Written Essays - 1000 words

Business Plan - Essay Example 2. Name of the Ethical Business I would name my transport business as Comfy Travelling Agencies, since it corresponds to services offered in the industry, and strategy and set of laws central to the provision of services. 3. Mission Statement for Ethical Business The mission statement, for the ethical business I have selected states, â€Å"Comfy Travelling Agencies† aims at providing quality and affordable transport services to society† (Stephenson & Thurman, 2007, 34). 4. Business and Market Description My written business description for business and market are a business review, history, position and amenities, legal company outline and the proprietors. The business is motivated by the desire to have an enhanced bus transport service to offer, and cater for all stakeholders needs. My business offers quality and reasonably priced transport facilities to all the societal members. The business serves the society at any time of the day, since it also operates at night. Th e choice for the selection of transportation business environment will consider the significance of the location to the business; since, rent will be charged in the business operational environment. Consequently, the location should suitable for achieving business goals. My location choice for the business would be in Montana, USA. The facilities that would be available to the business are free access roads in the region and freedom from government tax systems (Audi, 2009, 44). Set of laws and regulations controlling the business operation will be clearly stated, and the Oder of command in the industry will be straight (Miller & Cross, F2011, 76). I will be the main business proprietor, since I will be the one funding the whole operation. I will also be the one with the idea of how the industry is to be managed. 5. Goals Objectives Actions Timing Short term The company’s short term business goal is to provide an affordable transport system to the town’s population, whi ch will solve the town’s undisciplined transport operators managing the company in an exploitative way. 1-6 months Mid term The mid term business goal is to retain the company’s entire staff, and motivate them to yield a high quality customer satisfaction and increased profit making in the company. 7-11 months Long term The company’s long term goals are gratifying the customers’ needs by improving on the quality and expanding the business to other key town after a year. 1-2 years 5. SMART Objectives for the Business Smart objectives will assist the transport business to realize the accomplishment of shot term plans and motivate the staff in achieving long term objectives. Specific The business objective is to earn customers loyalty within the first two months of operation. The reason for the objective is to create a secure liaison with clients and maintain them for a long time. The drives and the customer care department are involved in attaining the obje ctive. The site where the target is to be achieved is on the roads where clients are transported various localities. The driver should drive safely and timely to ensure that customers are on schedule with their plans for the day. Measurable The objective would be measurable, since, the number of clients travelling with the companies’ buses will be documented in a daily basis. The data will be tallied at the end of the first month to confirm whether