Marketing And Advertising, Intellectual Property, And...

There are a lot of wrong practices done by corporations every year, and only a few of them are exposed to a public with the help of somebody. All stakeholders who affect or be affected by the organization’s performances, or policies are needed to analyze any issue spotted inside an organization, and their cooperation is important to resolve this issue. The stakeholders can be governments, societies, founders, higher management, capitals, employees, beneficiaries and customers (Schmeer, 1999). Ethical issues Analyzing relating to marketing and advertising, intellectual property, and regulation of product safety. This paper will examine violations of PharmaCARE, argue for Direct-to-Consumer marketing by drug companies, determine responsible parties in the PharmaCARE scenario, analyze laws to protect intellectual property, and summarize one real life example of intellectual property theft. Additionally, this paper with analyzing the issue surrounding the death of John’s wife as a result of AD23 and the role of the whistleblower in this particular scenario. Marketing functions include persuasion and influencing consumer behavior. Over the years, some aspects of marketing activities and practices have been considered deceptive marketing and in many cases have become illegal (Geangu Dumitru, 2013). We read about the marketing of junk food to children in the light of rising obesity rates and about the tobacco industry, where advertising and public relations techniques haveShow MoreRelatedLegal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property3428 Words   |  14 PagesAssignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Abstract In this paper, using technology and information resources for research, I will analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations. Analyze and evaluate laws and regulations relative to product safety and liability. Explore copyright laws and intellectual property rights and assess how well they balance competingRead MoreThe World s Largest And Most Successful Pharmaceutical Company Pfizer Vision Statement1142 Words   |  5 Pagesand every year the public discovers through the media large scandals that reveal pharmaceutical companies being involved with corruption, puffery, deceptive marketing, violating intellectual property, and abusing product safety regulation. As a consumer and human being we have a right to safe products, truthful information about the product, effective and efficient drugs, fair prices, and not to be exploit by these large pharmaceutical companies seeking material gains. In a poll done b y CNN 61 percentRead MoreLegal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property3677 Words   |  15 PagesLegal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Strayer University LEG 500: Law, Ethics Corp. Governance Prepared for: Dr. Ellen Kapalko 03/16/2014 Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.   Marketing and Advertising Every aspect of the marketing and advertising mix is subject to laws and restrictions. Every marketing manager will be confronted withRead MoreEthical Issues Associated With Marketing And Advertising2384 Words   |  10 Pagessociety in general. Ethical issues associated with Marketing and Advertising: Ethical issues in marketing arise from conflicts of interest among parties doing business with each other. Ethical marketing efforts and decisions should meet the expectations of the various players in the marketing effort (Halbert Ingulli, 2012). Each party has its own expectation on how the business relationship is supposed to be. Advertisements are the most common marketing methods used by businesses. Ads last longer thanRead MorePaper2790 Words   |  12 PagesConsiderations in Marketing, Product Safety, and Intellectual Property Quincy McAdoo Dr. Teresa Smallwood LEG 500- Law, Ethics, and Corporate Governance 08 Sep 2013 Assignment 3 Legal and ethical considerations Marketing and advertising Marketing is composed of the performance of business activities, which direct the flow of goods and services from the manufacturers to the consumer. Bothe the advertising and marketing industries operate within federal regulations that are monitoredRead MorePharmaCare Analysis Essay3093 Words   |  13 PagesThree ethical issues relating to marketing and advertising are Truth in Adverting and Marketing, Advertising and Marketing Harmful Products and Advertising and Marketing Tactics. The FDA (Food and Drug Administration) has requirements for truth in advertising and the FTC (Federal Trade Commission) enforces the provisions of this act. Marketing and advertising is an effective way to introduce products or services and to increase sales. However it could also be a tool company’s use unethically. AnyRead MoreThe Ethical Issues Of Pharmaceutical Companies1841 Words   |  8 PagesPharmaceutical companies, like other companies involved in development of new products and services, must find equilibrium in stakeholder interests. Often, the interests of one stakeholder cluster will conflict with the interests of another stakeholder group. For instance, productivity and sales may benefit shareholders and employees, but may not help consumers, if a product is unsafe. The safety of the new AD23 drug for Alzheimer s comes under supplementary scrutiny, as it did not receive FDA approvalRead MoreLeg 500 Assignment 4 Week 102302 Words   |  10 Pages RUNNING HEAD: LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY [Student Name] [Instructor’s Name] [Date] [Course Name] Introduction This paper is concern with legal and ethical issues in advertising, marketing, regulations and intellectual property of product safety with respect to PharmaCARE which is a pharmaceuticalRead MoreExport Plan1053 Words   |  5 Pagesskill sets and knowledge (languages, culture, international marketing, logistics, transportation, documentation, banking, politics, economics,legal, financial, etc.) 2. Goals and Objectives †¢ Overall goals and objectives for the company †¢ Export goals and objectives: how does the exporting activity contribute to achieving the overall goals and objectives? E. Product/Service Description 1. Domestic and International Products and/or Services †¢ Unique selling attribute or competitiveRead MoreEssay on Marketing Cyberlaw1382 Words   |  6 PagesMarketing Cyberlaw Introduction Marketers must confront many legal issues in todays society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising